Rural Places

One of the main aims of the project was to develop the cinema audience to locations and to individuals that were not part of the cinema culture before. In order to develop the cinema audience, attract more people to the cinema clubs and increase awareness and interest on the European cinema, the project organized screenings in public areas of rural places in and around the targeted local communities. Totally, 16 screenings of this type were organized in each participating region (80 in totally). These were additional to the screenings of the cinema club.

Those screenings had the following characteristics:

– The curation was the responsibility of the partner organisations in each region with the support of local cultural organisations (members of the localized mini-network) and of VOD platforms

– The locations where the screenings took place were places that were easily accessible for all the members of the community. We included locations around the targeted community (neighboring areas, smaller connected communities etc)

– They were free of charge

– The local communities were informed through online social media campaigns, public posters, local media announcements and members of the community who acted as ambassadors of the cinema clubs.

– The screenings also included introductions from members of the cinema clubs.

– After the film screenings, people had a chance to interact with members of the cinema club, register to it and join the online community.

– Efforts were made to adapt the screening on the character of the venue where the screening took place (pop-up cinema screenings)

This is the way to attract people to join cultural cinema activities, by bringing the activity to them. By doing this, we raised awareness on important topics (i.e. refugee crisis, climate change etc), created a cultural community and gave motivation to young creators to begin their own creations.